Privacy Policy

1. General Information
We take your privacy seriously and comply with the applicable data protection regulations, including the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or purchase our products.

2. Data Controller
Lokalyst
Georgenstraße 81, 90798 Munich
hello@lokalyst.com

If you have any questions regarding your data or this Privacy Policy, you can contact us via the email address provided above.

3. Data We Collect
3.1. Data You Provide

  • Name and contact details (e.g., email address, billing address).
  • Payment information (e.g., credit card or PayPal details) for processing orders.
  • Any information provided via contact forms or customer inquiries.

3.2. Data Collected Automatically

  • IP address.
  • Browser type and version.
  • Device information.
  • Time and date of access.
  • Referrer URL.

3.3. Cookies and Similar Technologies
We use cookies and similar technologies to enhance your user experience, analyze website traffic, and for marketing purposes. For more details, see Section 6 (Cookies).

4. Purpose of Data Processing
We process your data for the following purposes:

  1. To process orders: For delivering purchased products and handling payments.
  2. To communicate with you: For responding to inquiries or providing support.
  3. To improve our website: For analyzing user behavior and improving user experience.
  4. For marketing purposes: With your explicit consent, to send newsletters or promotional offers.

5. Legal Basis for Processing
We process your data based on the following legal grounds:

  1. Performance of a contract: For processing and delivering your orders.
  2. Consent: For sending newsletters or using cookies that require user approval.
  3. Legitimate interests: For website analytics and improving services.
  4. Legal obligations: For complying with tax and regulatory requirements.

6. Cookies
6.1. What Are Cookies?
Cookies are small text files stored on your device that help us recognize your browser and remember certain information.

6.2. Types of Cookies We Use

  1. Essential Cookies: Necessary for website functionality (e.g., checkout).
  2. Analytics Cookies: For analyzing website traffic and usage (e.g., Google Analytics).
  3. Marketing Cookies: For personalized ads and tracking (e.g., Facebook Pixel).

6.3. Managing Cookies
You can control or disable cookies through your browser settings. Note that disabling cookies may limit the functionality of our website.

7. Third-Party Services
We may share your data with the following third-party providers for specific purposes:

7.1. Payment Processors

  • PayPal, Stripe, or other providers for handling payments securely.

7.2. Analytics

  • Google Analytics or similar tools for tracking website usage. IP anonymization is enabled where possible.

7.3. Marketing Tools

  • Facebook Pixel or other advertising platforms for personalized ads (with user consent).

7.4. Hosting and Cloud Providers

  • Your data may be stored with secure hosting providers (e.g., AWS, SiteGround).

8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy:

  • Order data: Retained for 10 years to comply with tax regulations.
  • Marketing data: Retained until you withdraw your consent.
  • Analytics data: Retained as per the terms of our analytics provider (e.g., 26 months for Google Analytics).

9. Your Rights
You have the following rights under GDPR:

  1. Access: Request access to your personal data.
  2. Rectification: Request corrections to inaccurate or incomplete data.
  3. Erasure: Request deletion of your data (“right to be forgotten”).
  4. Restriction: Request limited processing of your data.
  5. Objection: Object to data processing for specific purposes (e.g., marketing).
  6. Data portability: Receive your data in a portable format.

To exercise any of these rights, contact us at hello@lokalyst.com.

10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. This includes encryption of sensitive data and secure hosting environments.

11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Please check this page regularly for updates. The latest version will always be available on our website.

12. Supervisory Authority
If you believe your data protection rights have been violated, you have the right to file a complaint with your local supervisory authority. In Germany, this is the Federal Commissioner for Data Protection and Freedom of Information (BfDI).